Client

Trajectory

Project Brief

Create a logo animation video introducing the new brand release of Stouffville Library, created by Trajectory.

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Create two logo animation video bumpers as brand digital assets.

Design Rationale

The new logo for Stouffville Library features vibrant pieces of confetti that come together to form a keyhole in the negative space of the circular design. The animation creatively blends two concepts: the joyful explosion of confetti and the unlocking of knowledge.